Single quotes are escaped by doubling them up, just as you’ve shown us in your example. The following SQL illustrates this functionality. I tested it on SQL Server 2008:
DECLARE @my_table TABLE (
[value] VARCHAR(200)
)
INSERT INTO @my_table VALUES (‘hi, my name”s tim.’)
SELECT * FROM @my_table
Results
value
==================
hi, my name’s tim.
If escaping your single quote with another single quote isn’t working for you (like it didn’t for one of my recent REPLACE() queries), you can use SET QUOTED_IDENTIFIER OFF before your query, then SET QUOTED_IDENTIFIER ON after your query.
For example
SET QUOTED_IDENTIFIER OFF;
UPDATE TABLE SET NAME = REPLACE(NAME, “‘S”, “S”);
SET QUOTED_IDENTIFIER ON;
— set OFF then ON again